About

Local search help from someone who has done the work

Porchlight started with a simple frustration: home-service owners are told their Google Business Profile matters, but the advice is usually just “get more reviews”. This is the report I wanted them to have.

James Burrow

Founder, Porchlight

I've spent over 20 years in digital marketing, most recently as Lead Search Strategist at Coalmarch, directing search strategy for hundreds of franchise and home-service brands. Before that I ran my own digital marketing consultancy, so I know what a small business can and can't afford to do about its local visibility.

I built Porchlight so an owner can see what an experienced local SEO would check first: where you rank on the map, how your profile and reviews compare with whoever is beating you, and whether your website speaks to the customers in your service area.

Book a free 30-minute consultation

How Porchlight works

Plain EnglishEvery finding says what it is, why it costs you leads and what to do about it. No jargon to decode, no 80-slide PowerPoint deck.

Built for the tradesPest control, lawn, HVAC, plumbing, roofing, electrical and cleaning. Competitors, categories and customer types are judged by how these businesses actually win work.

An independent scoreboardPorchlight tracks where you rank on Google Maps and whether AI assistants recommend you. If you're paying an agency or a freelancer, you can see whether their work is moving the numbers.

You stay in chargeAI drafts replies and profile fixes. You read them, edit them and decide. Nothing changes on your listing without your say-so.

See where you stand

The report is free and takes about five minutes to build. We email you the link.

Get your free report

Already have your report? Bring your questions about the plan or how to put it into practice, or about paid ads, website content and the rest of your local marketing beyond your Google profile. Book a free 30-minute consultation.

Porchlight is a product of Porchlight Local Search.